Scran season 8: Dram decisions based on your mood
On today's episode we're learning a lot more about cask trading as well as about a whole new way of profiling whisky flavours - by mood.
On this episode I take a trip to my homeland of Fife to visit The Single Cask. Established in 2010 Single Cask bottles award-winning whiskies at natural cask-strength and trades whisky all over the world.
In an attempt to set themselves apart from other independent whisky bottlers they have invented a whole new marketing method which allows customers to select a dram based on how they are feeling.
I got a tour of their facility in Glenrothes by general manager Jan Damen followed by a whisky tasting and an opportunity to understand how you classify whisky by mood.
I learn more about how cask trading differs from cask investment and how some of the headlines around cask investment aren't all they're cracked up to be.
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