Scottish Influencer Awards unites online stars of social media for glittering Glasgow event

Having launched in 2022, this first-of-its-kind event for the UK sees a 65-strong shortlist of nominees, across fifteen categories, and represents the country’s diverse and far-reaching spectrum of social media excellence, brought together for an exciting real life gathering.

BBC presenter and broadcaster Amy Irons will host the Scottish Influencer Awards at the city’s Radisson RED Glasgow between 2pm and 5pm, with organisers promising major lights, cameras, action, and Scotland’s biggest social media stars in attendance at the afternoon.

A range of categories encompassing online life in its broadest sense will honour the country’s most distinct and original storytelling. Influencer of the Year award presentations will recognise excellence in the categories of Food, Drink, Sport, Business, Health & Wellbeing, Family and Lifestyle, as well as Travel, Interiors & Design, Arts & Culture, Style, Beauty and Visual. A special award will honour those influencers who epitomise Inspiration.

A Superinfluencer award will be presented on the day to a Scottish icon whose endeavours through business represent the pinnacle of Brand Scotland excellence, generating a global social audience reach running into the billions.

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A grand finale announcement on Sunday 3rd May will reveal one individual who has made a truly inspirational impact…and will be named Scotland’s overall Influencer of the Year for 2026.

Each winner at this year’s ceremony will receive a striking handmade sculpture by Argyll foundry Midton.

A panel of illustrious judges including Michelin Star UNALOME Chef Patron Graeme Cheevers, Creative Director and Designer Iona Crawford, international beauty and creativity gurus Marc Elrick and Dylan Brittain, CEO and Co-Founder of Future Beauty Labs, and Founder of Hood Emma Kate Miller, will undertake the difficult task of choosing the winners from the many thousands of entries received.

In a truly insta-worthy moment, flashbulbs will pop as 500 guests walk the Arnold Clark LUXE Red Carpet to arrive at a dramatic photo wall. Reporting live on the day as Red Carpet Host will be the country’s top mens influencer John Robertson. A welcome reception presented in celebration with Rock Angel; the world’s most elegant rosé, will welcome the influencer cognoscenti thereafter.

The much-anticipated awards ceremony hosted by Amy Irons and supported by a number of prestigious brand partners including Moët Hennessy, Arnold Clark LUXE, Rainbow Room International, BYOMA, Midton, Belvedere Vodka, French Bloom, SirDavis, and Hood will follow.

The Scottish Influencer Awards celebrations will continue day into night at a Rock Angel Official After Party on the SKY rooftop bar with Special Guest DJ Elisha.

Speaking about the announcement, Mary McGowne, Founder, Scottish Influencer Awards said: “We are pleased to be returning the Scottish Influencer Awards for its third year, following the phenomenal response to our previous two campaigns. This first-of-its-kind major event, which celebrates the country’s most influential voices of social media, is expected to once again generate an audience reach of over 100 million.

“The nominee shortlist is exceptionally strong for 2026 and represents the very best of Scotland’s social media landscape; those who are influencing with integrity.

“Across every category the talent pool is far-reaching in depth and appeal. Taken as a whole, it is a remarkable and inspiring cross section of the country’s most informed, respected and popular names in the social media stratosphere.

“This weekend’s awards ceremony promises to be another memorable occasion when Scotland’s stars of social once again meet in person in a way that is refreshingly inclusive and wholly positive.”

Tickets are on sale to the Scottish Influencer Awards 2026 at £45 per person and include red carpet arrivals, Rock Angel reception, awards ceremony with Amy Irons and Rock Angel Official After Party with DJ Elishja. Available via the Scottish Influencer Awards website.